For 2024, several web design trends are becoming prominent, reflecting the ever-evolving landscape of digital aesthetics and user experience. Modern website design, emphasizing simplicity and clean aesthetics, continues to be popular this year. Dark mode implementations gain traction for their visual appeal and reduced eye strain. Responsive and mobile-friendly designs remain crucial, considering the use of smartphones. Additionally, the use of bold and vibrant colors, asymmetry in layouts and the integration of immersive multimedia elements are notable trends.

It’s essential to note that website design inspiration and trends evolves rapidly, and our Blue Compass experts recommend staying current with the latest and greatest!

Web pages that replace photography with illustrations are becoming a popular web design trend. A big reason this is up and coming for 2024 is that illustrated images typically have smaller file sizes and load faster than photography. With Google’s continued push for quick load times through its Core Web Vitals page experience measurements, more web designers and developers are looking for ways to speed up web pages.

Illustration in web design can also be a great way to portray a concept that may be more difficult for a photo to convey. Web pages that focus on a service or a cause and don’t have specific product images can benefit from well-crafted illustrations to convey an idea.

Finally, a custom, unique illustration that doesn’t exist anywhere else on the web can be a fantastic way to capture users’ attention and imagination. Spending the extra time and budget on a high-quality, original illustration, not just a recycled stock illustration, can benefit your brand greatly.

The Firewatch video game website uses bold but simple illustrations to capture the game’s feeling. As a bonus, parallax animation adds a fantastic depth effect as the user scrolls down the page.